Projects

SAC Commercial Parts is a company I work for from 2018 till 2021. SAC Commercial Parts has become one of the largest suppliers of alternative new and reconditioned used parts for leading European Truck brands, including Volvo, Scania, Mercedes- Benz, MAN & DAF, both from it’s national warehouse and from it’s network of 12 strategically placed supply stores. 

Steves Auto Clinic has been in the auto repair and car service industry for many years, during which we gained extensive experience in all bakkie/vehicle related services – this includes car service and maintenance, auto repair and performance enhancement..

Print Projects:

  • Bakkie Vinyl’s
  • Interior & Exterior signage.
  • Posters
  • Calenders
  • Labels & Packaging 
  • Flyers 
  • Uniform
  • Brochures 
  • Folders
  • Business Cards
  • Catalogues of products
  • Company Profile
  • Corporate Identity
  • Gazebo 
  • Flags  

About

I worked in the marketing department at SAC from 2018-2021. Corporate design ethic is essential in this company. I was the only graphic designer for 24 branches nationwide and the duties of the designs run from print to digital to all interior and exterior artwork of new branches and when revamping of all shops.

Deliverables ranged from print projects to digital projects:

Digital Projects:

  • Video’s
  • Facebook Campaigns
  • Website Banners 
  • Email Signatures
  • Whatsapp Specials
  • Web Design 
  • Letterheads

Conclusion

On this page I will be explaining all the print & digital projects of SAC.

These projects range from 2018 to 2020 and there was a slight change in design.

This page will give you the insight information of all my projects and what the conclusion for all my projects was.

Branding

Vehicle Branding

On the road the company gets more exposure through travelling and allowing the business to build brand awareness. Consumers will connect a brand identity to a specific company through visual branding.

Branding

Clothing

By having corporately branded clothes it gives a company consistency within the brand and brings out a professional feel to the company. From the marketing department to customer relations, team spirit, achieve through work clothing leads to higher company attachment, increased innovation and improved willingness to succeed within the company.

The Salesman formal shirt has the SAC logo on the left side of the chest, the truck brands on the right side of the chest and the DT logo on the sleeves.

The ladies formal shirt has the SAC logo on the left side of the chest.

The men’s formal shirt has the SAC logo on the left side of the chest. All men in the head office wear these shirts.

Branding

Promotional Items
Promotional materials are created to increase sales and attract customers. Promotional materials are used to make a business stand out from its competitors and to engage the target audience. Both new and existing customers benefit from promotional marketing. New customers get an incentive to try a product or service they have not bought before, while existing customers build brand loyalty by utilizing a promotional offer.

While promo materials can come in a variety of mediums, they usually contain the business logo and can be directly linked to sales of the product or service.

Branding Products

Packaging and Labeling
A successful brand can create and sustain a strong, positive, and lasting impression in the mind of a consumer. Brands provide external cues to taste, design, performance, quality, value and prestige if they are developed and managed properly. 

Packaging for SAC Commercial Parts & Labeling

Branding

Outdoor displays
Attracts customers to your display at a convention, outside your shop or even at a show related in your specific industry. It creates awareness of the brand. 

Some of our branches where part of exhibitions and shows in their specific areas and then they would request designs for their specific outdoor displays.

Branding

Automechanika Show stand

South Africa’s leading international trade fair for the automotive service industry targeting trade visitors from the Sub-Saharan Region. I designed all the artwork and the promotional items for this show. 

We won Silver for the stand at the show.

Branding

Company Profile

In the company folder there are two main booklets that we take to potential franchise owners, to fleet companies and to investors. The booklet contains a Company Profile & Company Identity (CI).

Branding

Interior & Exterior of shops

Brand consistency is a key factor in building trust and customer loyalty. It is important that your audience trusts your brand and that reliability in your product is communicated. If the interior and exterior of the facility changes too frequently or it is inconsistent, it will damage the overall perception. By building one consistent brand image, you are able to create greater familiarity and strengthen your relationship with your customers in the market place nationwide.

SAC Steves Auto Clinic Branches on the Inside & Outside

Commercial Parts Branches on the Inside & Outside

Digital Marketing

Facebook posts

Social media is a huge way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. Facebook remains the biggest Social Network. It is the social-media platform of choice for the majority of marketers

SAC Steves Auto Clinic – The target market in these posts creates a sence of adventure and where Steves can bring your vehicle if you service or repair your vehicle with them.

Posters

Branch posters

I Create the poster for our audience. When planning our poster it is important to know who is going to be looking at it. The poster is there to get your message across, and it is of no use if the person looking at the poster doesn’t understand what they’re looking at.

SAC Steves Auto Clinic – The target market in these posts creates a sence of adventure and where Steves can bring your vehicle if you service or repair your vehicle with them.

Website

SAC Commercial Parts Website Wireframe

Layouts and features such as menus and buttons were mapped out to assess the overall experience of the end user.

The website wireframe I designed also provides a practical map of the website for the IT department to see where everything will go as they complete related tasks.

By taking the time to create a wireframe when building  a website, I can focus on the user experience. The purpose of the wireframe enables you to test drive the page layout and evaluate user flows in order to see exactly how the new website will function and find any potential mistakes that might eventually get in the way of conversions.

Editorial Design

Product Flyers, slides & Catalogues

These flyers was for clients to inform them about our range of products in the particular range they are interested in. We informed them about the variety under which we specialise and that we could accommodate in a different transport. 

In the slides we show a specific product with it’s components. The slides is educational for our sales men and customers. 

We have 40 different products which each have sub categories, each of these products and their components had their own photo-shoot and special design outcome to create a flyer plus a product slider. 

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